D2C Fulfilment

Proper launches new D2C Fulfilment services

Proper has now launched D2C fulfilment services in addition to our global distribution and we are already handling fulfilment for labels including Cherry Red, Pure Records, Full Time Hobby, Blue Nile, and Marshall Records.

Integrating with services and platforms such as Transistor, Music Glue, Ochre, Bandcamp, Shopify and more, we are able to process all D2C orders and take the legwork out of your D2C service and help you scale to meet the needs of your core fan base and customers.

As Proper is officially UK chart registered, D2C fulfilment through Proper helped contribute to Kate Rusby achieving her highest ever UK album chart placement (#12) with the release of her covers album “Hand Me Down”, we also provided fulfilment for Emily Barker’s latest album “A Dark Murmuration of Words” and also the latest release from Carter The Unstoppable Sex Machine’s Jim Bob which charted at #26 for Cherry Red.

As well as specific release campaigns, we are also providing fulfilment across catalogue titles and product merchandise held at the Proper warehouse.

Since Proper has taken over the logistics of providing fulfilment services for our clients, they have reported significant and substantial growth in sales with increased order and unit volumes of up to 190%. Labels and artists are finding more time to look after and expand their core fanbase and promote their music whilst we provide the logistics for processing their orders and ensuring speedy delivery to the customers door.

We ship worldwide using our network of Royal Mail and courier services.

For further information please contact

What our clients think

“Having Proper look after the fulfilment of our D2C has really helped us grow this side of the business. Getting customers their orders quickly is important and knowing that Proper has that part of the chain sorted gives us the confidence to focus on selling records.”

Rob Duly / Cherry Red Records

“After over ten years of working with Proper it was a no brainer for us to trust them with the D2C fulfilment for Emily’s new album and they didn’t let us down”

Howard Mills / Manager Emily Barker

“We are really pleased with the fulfilment facility provided by Proper Music. The service is flexible and reliable giving us peace of mind that the customer is well looked after. It has taken a weight off us here at Pure HQ and allowed us more time to focus on being creative and making music”

Emma Holling / Pure Records
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