Crack Cloud

Crack Cloud – Pain Olympics

Crack Cloud - Pain OlympicsLike Psychic TV before them, Crack Cloud have a philosophy, and one that they are not afraid to wear on their sleeves. While their anarchic, phantasmagorical visuals, heavy use of symbology, and seemingly never-ending cast of colourful collaborators have often invited cult comparisons, this really does the collective no justice. There is no apocalyptic death drive here; no cult of personality; no hierarchy of power.

While frontman and lyricist Zach Choy is in many ways the face of the group, the collective is one founded on equality, and in his cryptic lyrical blending of poetics, polemics and personal experience, Choy is truly the mouthpiece of something far larger than himself. Nowhere else is this more apparent than on the album’s first single, ‘The Next Fix.’ What begins as a caustic, claustrophobic account of addiction swells into a sprawling, euphoric hymn as Choy is joined by a choir of seemingly endless celestial voices. Less a cult then; more a church. Listening to this song or watching its accompanying self-directed video is a truly spiritual experience, and in its building, jubilant movement it offers a glimpse of Crack Cloud’s most vital message: using community to turn adversity into hope. This isn’t just bravado; its a story born of deep, personal experience. Crack Cloud operate on the frontline of Canada’s out-of-control opiate crisis, mobilising and organizing in Vancouver’s harm reduction programmes. The group themselves have had their fair share of trauma, and the collective offers its members a vital vehicle for rehabilitation and recovery. As the tagline on the album’s back cover makes clear then, this is absolutely ‘based on true shit.

“Pain Olympics is an incendiary snapshot of a real musical force; from the rumbling balladry of ‘Something’s Gotta Give’, to the hurtling digital brutalism of ‘Tunnel Vision’, this is an unearthly garden of delights.”
9/10 – Loud And Quiet

Label: Meat Machine
UPC: 5052442017899 (CD) | 5052442017905 (LP) | 5052442018049 (Dinked edition LP)
Catalogue Number: MM003CD (CD) | MM003LP (LP) | MM003LPX (Dinked edition LP)
Release Date: 17 July 2020